Dealer CRM · Auto Finance
IndirectAuto
IndirectAuto is a CRM for franchise groups and their dealerships, built around indirect auto financing: the dealer arranges the loan, lenders decide. From one screen, the F&I team builds a credit application from the customer record, submits it to Dealertrack and follows every lender decision, stipulation and fee as it comes back.
Visit website
The challenge
What needed to change
In indirect auto lending the dealership sits between the customer and several lenders. A single deal can produce multiple credit applications, for different vehicles, with co-applicants and trade-ins, each routed to different lenders that answer with approvals, conditions or declines.
Every incomplete or invalid field means a rejected submission and a customer waiting in the showroom, and every lender answer has to be matched to the right application — even when it arrives twice, late, or malformed.
Our approach
How we solved it
We built the credit application workflow on top of the dealership CRM: applications are pre-filled from the customer record and the vehicle inventory, validated against the same rules the lenders apply, and submitted to Dealertrack with a single click.
Lender decisions come back through a Dealertrack webhook that stores each decision against its deal reference, ignores duplicates, and logs and rejects invalid payloads so the lender can resend them — all visible to admins in a live event log.
Multi-tenant CRM for franchise groups and dealers, with roles and rights per user- Credit applications auto-filled from the customer record and vehicle inventory, with co-applicants and multiple trade-ins
- Conditional validation before submit — e.g. housing payment when renting, previous employer under 2 years at the job, 17-character VINs
- One-click submission to Dealertrack, with deal reference and credit application ID saved on every application
- Lender decisions with approved amount, APR, term and payment, stipulations, fees, products and taxes, analyst comments and a decision timeline
- Webhook endpoint with idempotent processing, validation, exception logging and an admin event log
- Leads, tasks, deals, approvals, inventory, work orders, email and text campaigns, daily workplans and follow-up reminders
Inside the product
The results
What changed for the client
Built with
Next project
Mithras
View case study
